It might seem obvious, right?
Especially to someone like yourself, who actually takes an interest in the study of happiness.
You might think, “of course materialism does not make us happy!”.
What fascinates me, however, is that even though we all agree on this, why does society seem to still drive towards materialistic goals?
Why is most, if not all, success defined by materialistic achievements.
Is there something we’re missing, something we have not yet taken into account with regards to our knowledge of how to develop and culture true happiness?
Let’s have a look.